Every business uses their website differently. Some businesses use it to generate revenue, manage their customer inquiries or generate leads.

Approximately 60% of business owners in India face the challenge of how to generate leads. There are several ways marketers can generate leads through a website. Let’s have a look at these methods!

Optimization Methods

1. Add Forms

Traffic to a website comes from various places, say emails, social media, blogs, search engines, etc. Once a particular user is directed to your website, the important part is to understand the most visited areas/pages of your website. This can be done using advanced analytical tools like Google Analytics. Once you have analyzed add a form to that particular page or area, because those areas/pages are places where they find your website interesting. Adding a form enables your potential lead to submit their contact information.

2. Split test

We never know what may attract a particular user to visit our website. It can be the content or it can be the design. The best way to know what attracts a user is doing split testing. This test helps in improving the content and design of the webpage by letting businesses understand what stimulated a user to go through their website. Let’s say a company has 2 landing pages.

Landing page A gets 100 visitors out of which 10 give in their information. Landing Page B gets 150 visitors out of which 9 give their information.

3. SEO

With SEO marketers can improve the quality and relevancy of the website content. This way you can attract leads organically. If you own an informative website say related to health. A user looking for health-related tips should be directed to your website blog. But keep in mind that the blog isn’t linked to something unrelated. Always, keep in mind that whatever you have to offer to the user should be in line with the topic.

4. Call to Action

Buttons like “submit” if you have a form, “download” button if you have brochures/flyers/guides, “try us for free” buttons or links that can guide to the required destination.

5. Thank You Page

Make sure the thank you page isn’t plain and simple. You can make offers and post relevant content with which you can retarget your customers back. E-commerce websites like Amazon, Myntra, Flipkart always suggest products relevant to the purchase made by a user.

6. Landing Page

With a landing page, businesses create a better chance to generate leads through their website. Ensure you post relevant content on your landing page leading to a better conversion rate.

7. Newsletters

Keep your customers updated with the current updates on your products/services. Ensure the emails sent has relevant links like your website and social pages.

Lead Generation is not easy when stuck with traditional marketing methods. With the right optimization methods, it turns easy to generate leads in a faster and easier way. Using the above tips you can experience growth.